January 1, 2013
Winner: Herbi-Systems, Inc.
Customer Service and Marketing
Herbi-Systems won two of the three categories entered in the 2nd annual Bartlett Chamber Barty Awards.
The “Kill ‘Em with Kindness” award is given in recognition of excellence in customer service. Herbi-Systems edged out finalist contenders Travel Leaders, BancorpSouth, Yuletide Office Solutions and Memphis Funeral Home to claim the award.
Customer Service in Practice: It is the policy of Herbi-Systems to call back each customer after every service, which translates into 60,000 calls annually. The company also routinely disseminates surveys to track customer satisfaction. Herbi-Systems has an A+ Better Business Bureau rating and is an Angie’s List Super Service Award recipient.
Marketing Edge: Herbi-Systems also took home the “Purple Cow” Marketing Award, beating ATC Fitness, Kelley and Associates, First South Financial and Chick-Fil-A.
President and owner Kenny Crenshaw’s “Lemme Kill Your Weeds®” slogan is recognized not only in Memphis but also in Kentucky and D.C. His aggressive marketing campaign, coupled with an integrated communications plan, shut out fellow finalists to capture the award.
More than 100 total nominations were submitted in 11 categories. “We at the chamber couldn’t be more excited for Kenny and the entire Herbi-Systems team. Winning two awards is quite an accomplishment, especially when you’re up against the “Best of the Best,” said Bartlett Area Chamber of Commerce President John Threadgill. “Here’s a guy who makes a living exterminating weeds and yet has managed to become a recognizable household face throughout the entire Memphis area and has grown his business into the largest locally-owned lawn care provider in the market.